Video marketing doesn’t have to be complicated or expensive. If you’ve been holding back because you think you need fancy equipment or professional editing, it’s time to rethink your strategy. The truth is, you already have everything you need—your phone and a little creativity.
Let’s dive into five video ideas that you can start using today to engage your audience and grow your business.
People connect with stories, not just products. Why did you start your business? What inspired you to take the leap? Your audience wants to know the real reason behind what you do.
Imagine a local fitness coach sharing their personal journey of overcoming health struggles and how that fueled their passion for helping others. That’s the kind of connection people remember.
Set up your phone, hit record, and talk like you’re chatting with a friend. Share behind-the-scenes footage of your workspace, old photos from your early days, or clips of you interacting with customers. This doesn’t have to be polished—authenticity wins every time.
When posting, include a visual that enhances your story. A picture of you working on your craft, a candid moment in your shop, or a throwback to where it all began can make a huge impact.
People are naturally curious. They love seeing what happens behind closed doors, so give them a sneak peek into your daily routine. Show what it takes to run your business—packing orders, setting up a workspace, meeting with clients. Even the small, everyday tasks make for great content.
A bakery owner could document their morning routine, from mixing dough to setting up display cases. A designer might share the step-by-step process of transforming a client’s brand identity. The goal is to make your audience feel like insiders.
Pair this with a strong visual. A morning coffee shot, an image of your workspace mid-action, or even a casual selfie with your team can give your content that relatable touch.
Chances are, you’re answering the same questions over and over again. Instead of repeating yourself, turn them into quick, informative videos. If you’re a skincare expert, explain the difference between serums and moisturizers. A nutritionist could debunk a common diet myth.
Keep it short and engaging. Speak clearly, break down the answer in simple terms, and add captions or text overlays to emphasize key points. The best part? These videos position you as an expert and keep your brand top-of-mind.
For visuals, consider using a simple, clean background to keep the focus on you. Alternatively, a graphic with the question written out, or a screenshot of a real customer inquiry, adds credibility and engagement.
If you’re selling something, show it in action. A video highlighting your product’s features, benefits, or even a customer testimonial can work wonders. If you run a service-based business, show off the transformation your clients experience.
A candle maker could record a cozy, aesthetic video of their product creating the perfect ambiance. A web designer could show a before-and-after of a client’s website. If you offer services, film yourself in the middle of a project, explaining the process as you go.
Your visuals should reflect the quality of what you offer. Crisp, well-lit product shots, customer reactions, or even simple “how it works” clips can bring your service to life.
Gratitude goes a long way. A simple video thanking your customers can build loyalty and deepen relationships. Keep it casual—talk directly to the camera, express your appreciation, and share how much their support means to you.
A boutique owner could thank customers for their holiday purchases, sharing a few favorite moments from the season. A coach might highlight client successes and acknowledge the hard work they’ve put in.
Visuals matter here. A heartfelt photo of you holding a “Thank You” sign, a customer testimonial screenshot, or even a behind-the-scenes moment of you packing up an order can all reinforce the message.
The best videos aren’t the ones with the highest production value. They’re the ones that feel authentic and human. People don’t expect perfection—they want connection. So show up as yourself. Laugh, stumble over words, share funny bloopers—it all makes you more relatable.
Which of these videos are you going to create first? Let me know in the comments! And if you need more guidance, check out my YouTube channel for easy, practical video marketing tips.
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