Prior to having a video, Ocean Crawler had launched a small number of successful ads that quickly validated the product. However, they soon burnt through their audience and subsequent advertising campaigns failed to deliver the same results. Ocean Crawler needed a solution to reach a wider audience and sustain its success.
The product video helped showcase the quality and unique features of their dive watches in a way that would grab the attention of potential customers. The expertly crafted video highlighted the key selling points of the watches and demonstrated their durability and functionality in a visually appealing manner.
The product video was a massive success, leading to an increase in media spending for Ocean Crawler. The increased advertising budget allowed them to reach a wider audience and sustain their success, leading to a significant boost in sales and engagement for the brand. The founder of Ocean Crawler Watches, Christian Champion, was very impressed with the results and commended my skills in creating effective product video or their brand.