Media That Moves People To Book

I don’t just film what your business looks like, I capture what it feels like. Because when people can feel your service, they trust it. And when they trust it, they book it.

It’s not about polished perfection. It’s about capturing the moments that make your brand human, the confidence after a spa treatment, the peace of a yoga session, the energy of an event, or the story behind your product launch.

Through cinematic visuals and storytelling built on honesty and emotion, I help service-based brands connect with people, and inspire them to take the next step with you.

Founder Videos • Event Coverage • Social Media Reels

From your imagination to reality

How I Help You Inspire More Clients

Every brand has a story, but not every story connects. That’s where I come in. I create reels, photos, and storytelling content that help your clients see what makes your service worth booking.

Whether it’s cinematic brand videos, authentic UGC-style reels, or photo assets that bring emotion into your feed, every piece is designed to make your audience feel something real.

Because when people feel it, they remember it. And when they remember it, they book it.

Videography & Photography

Our Work in Action

Creative
educational
Walk-through
Lifestyle
Event
SERVICE FEATURES

What’s Included

Vertical Reels

A mix of cinematic footage, drone shots, and UGC-style storytelling edits, plus tagged stories — all with licensed music

Vertical Clip Assets

Short raw clips you can use for reels, ads, or stories & full Usage Rights in Perpetuity

Edited Photos

Wide shots, drone shots, cozy moments, lifestyle details

Seamless process

How It Works

01 Discovery Call

Let’s learn about your location, goals, and audience.

02 Proposal & Timeline

We'll build a custom shoot plan and delivery timeline.

03 Shoot & Edit

We capture and create your media on-site or remotely.

04 Delivery & Usage Support

You get high-res files ready to use across web, ads, social.

05 Video + photo packages start at $1,000 CAD

You get high-res files ready to use across web, ads, social.

successful projects & satisfied customers.

5/5

Let’s Put Your Brand in the Spotlight

Fill out the form to request a quote, share your vision, or ask questions about how we can work together.

Hey, I’m Joe Canon. I’m the owner of Life Lens, a Canada-based media creator blending cinematic visuals with organic storytelling. For over a decade, I’ve worked in media production with a passion for capturing real people, authentic experiences, and the emotions that drive trust.<br><br>

I partner with service-based businesses, like wellness clinics, real estate professionals, coaches, and creative entrepreneurs, to create content that feels natural yet compelling. My goal is to help you showcase what makes your brand unique, so clients don’t just see what you offer, they believe in it.

Peek Into Our Designs

Modern apartment


Designed by: Olivia Fisher
Project Budget: $25,000
Chosen style: Modern
location: Chicago, IL
Contemporary Duplex


Designed by: Evan Glover
Project Budget: $40,000
Chosen style: Contemporary
location: Detroit, MI